External Environment Analysis Slp Essay

In this part of the paper an external analysis regarding the California Pizza Kitchen (CPK) will be conducted. The main objective of this external analysis is that to scan the external environment for factors which might open up new opportunities or present threats to survival for California Pizza Kitchen. To do that an external analysis based on Porter’s Five Forces Model and a PEST analysis will be carried out. Porter’s Five Forces Model Porter’s Model of Five Forces is one of the most versatile frameworks to analyze the industry external environment. With the application of this model California Pizza Kitchen will be able to understand and get a handle on the competitive and market characteristics of the food and beverage industry Bargaining Power of Suppliers The supplier power is based on the concentration of suppliers and the availability of suppliers within the region where California Pizza Kitchen operates like China, USA or Japan etc. It is important for CPK to pay a close attention to the needs and the wants of their suppliers. (Cravens, 2000) Bargaining Power of Customers Here California Pizza Kitchen has to be careful because the customer’s influence increases over a company. it is extremely important for California Pizza Kitchen to lookout for the tastes and preferences of the customers so that they are able to cater to all their needs. For example, Pizza Hut when it opens a new franchise in any company, does product adaptation so that it would suit the local tastes, therefore this needs to be done by CPK as well. (Cravens, 2000) Rivalry among Competitors There is a great deal of competition between 2 similar companies in the same industry. For example, the biggest rival among the competitors of California Pizza Kitchen is Pizza Hut. Pizza Hut is one of the oldest and the most famous pizza chains all over the globe, it has somewhere around 34,000 franchise outlets, delivery units and kiosks all in over 100 countries. Availability of Substitutes A substitute product for any California Pizza Kitchen product can cause the company to lose its business. Any product that is available in the market has a substitute available and the substitute for pizza is burgers and fried food. For example, California Pizza Kitchen is easily substituted for Burger King, McDonalds, Subway or KFC. (Hollensen, 2003) Threat of New Entrants This is another one of the competitive forces that affects the company in a big way. For example, the entrance of Dominos within the food and beverage industry can cause California Pizza Kitchen to lose some of its business. PEST Analysis The abbreviation for PEST analysis is Political, Environmental, Social, and Technological analysis. This analysis will help California Pizza Kitchen to know its environmental challenges and in how to operate the company in the present and by helping it to prep itself for the future. This analysis will help California Pizza Kitchen to match its resources with its activities and to help it move in the right direction. Political Analysis Here the political term refers to the global, national, regional and local trends, changes or events. Since CPK operates in somewhere around 10 countries around the globe, the company needs to adhere to the rules and regulations of that country in which it operates. California Pizza Kitchen needs to work with various special interest groups within the company and the market as well. (Kevin & Kotler, 2008) Environmental Analysis California Pizza Kitchen is extremely committed to the environmental responsibility. The outlets of company follow the environment regulations and promote cleanliness in their surroundings. California Pizza Kitchen has a very clean and tidy environment and has a very proper system to dispose of the garbage. The company supports charitable programs and takes the first steps for promoting, supporting and participating in the welfare of the community. California Pizza Kitchen has even sponsored educational programs in local community schools and the company also provides funds for different events like Fundraisers and the money collected at these fundraisers go to non-profit schools, which focus on children, youth sports and education. (Kevin & Kotler, 2008) Social Analysis The social term in the analysis refers to the developments within the society that is means culture, behavior, the expectations of the customer, the attitude of the company towards the society etc. California Pizza Kitchen has introduced   CPKids Programs under California Pizza Kitchen Foundation for children ranging 10 years and under in schools and a variety of organizations , for example,   Restaurant Tours and Incentive Awards for outstanding accomplishments to Fundraising Events and Sports Team Partnerships. California Pizza Kitchen also has a great deal of programs for the community as well. Technological Analysis The technological term over here refers to the development, such as, the processing of the products, how the machines are operated. With the use of technology in the operations, CPK has been able to reduce the cost of production, the performance of the organization has increased, has helped the company with its supply chain operations. CPK needs to introduce multinational development teams so that it ensures that the system design needs the need of the company. With the help of parallel development CPK will be able to assign different parts of the system to different subsidiaries of the business. The manager needs to listen to the ideas of the employees as well. Change the department’s structure so that it would be able to fit the communication needs. (Kevin & Kotler, 2008) Conclusion The end result after conducting the environmental analysis is that California Pizza Kitchen needs to keep a lookout for the taste and preferences of its customers and it needs to follow trends and information revolution by leveraging greater consumer insight to deliver superior value products to the customers which in turn creates sustainable, yet incredible business results for the benefit of their stakeholders. The company needs to improve its technological aspects and it needs to follow all the rules and regulations. If they are able to do so then they would have a competitive advantage over their competitors, where they would lock-in customers and lock-out competitors. References Cravens, D W. (2000), Strategic Marketing. New York: McGraw Hill Hollensen, S, (2003), Marketing Management: A Relationship Approach. Financial Times/Prentice Hall Kevin, K. & Kotler, P. (2008), Marketing Management. Prentice Hall

Science and Technology in Novels

Attitudes on Science and Technology in Novels Three novels that were written in three completely different times all were able to contribute to different views and attitudes towards science and technology. The Strange Case of Dr. Jekyll and Mr. Hyde, The Time Machine, and Fahrenheit 451 are all accurate portrayals of the effect that science and technology have had on this world even as far back as 1886 when The Strange Case of Dr. Jekyll and Mr. Hyde was first published.Although each book was written for different purposes and in different times, they all had mainly positive attitudes that were able to portray what the author thought science and technology would be like as the future progressed. In The Strange Case of Dr. Jekyll and Mr. Hyde, it seemed that Robert Louis Stevenson had a positive attitude with a negative twist towards science and technological advances throughout the book. This book is ultimately about a scientific potion that affects a man, Dr. Jekyll.By having a posi tive attitude with a negative twist, it is meant that it showing advances in science, but it has negative consequences. Although this book was written so long before our time, the emotions towards scientific advances were there. On page 62 of this book in Dr. Jekyll’s statement of the case, he states that â€Å"From an early date, even before the course of my scientific discoveries had begun to suggest the most naked possibility of such a miracle, I had learned to dwell with pleasure, as a beloved daydream, on the thought of the separation of these elements.If each, I told myself, could be house in separate identities, life would be relieved of all that was unbearable. † Dr. Jekyll shows that he â€Å"dwelled† with pleasure, which signifies a neutral type of attitude that the author portrays. The positivity of the science of his potion was that he was able to do something that no one else had. The negativity was the consequences of the evil in Mr. Hyde and the s uicide that ended it all. The Time Machine by H. G. Wells had both the aspect of science and technology. H.G. Wells had a very positive attitude, seeing as this book was solely about time traveling and being able to find the scientific needs to build a time machine. A quote on page 43 of this book stated† To sit among all those unknown things before a puzzle like that is hopeless. That way lies monomania. Face this world. Learn its ways, watch it, be careful of too hasty guesses at its meaning. In the end you will find clues to it all. † This quote clearly shows a positive attitude towards science and technology.The time traveler is in an unknown place and therefore, feels hopeless, but he knows that there will be identifiers on how to proceed. The time traveler uses his needs of technology and science, but knows that there is more to the future world of Eloi than just those aspects because they get along very well without everything being scientific and technological. F ahrenheit 451 is set in the twenty-fourth century, which would be in the year 2300. Throughout Fahrenheit 451 there are references to technology and science that seem rather odd to us living in the twenty-first century.If this twenty-fourth century world was compared to the twenty-first century of today, they would be considered antonymous to each other. Firefighters in our time do just as their name says, they fight fires. Watching television does not replace our families and learning about history is crucial to our lives. In Guy Montag’s world, this is all considered defiant. The one similarity between our two worlds is that of technology. The technology is very different than that of ours, but there is technology, and that is one thing that cannot be compared to the past.Ray Bradbury seems to use technology as a scape goat for his characters so that they are not drawn to books and to create an image of what life would be like without books or history. This gears his attitu de in a more positive perspective towards technology. His use of â€Å"parlor walls† was a way for his characters to disengage from reality and to do and be whoever they wanted to be. Parlor walls were used as a whole room and basically an interactive television set where you could put yourself in the scene.While reading this book, one might say that Bradbury was trying to show the role that books play in reality thus far and that without them, our lives would only involve technology and less knowledge and social instances. In Fahrenheit 451 on page 63, there is a conversation about the statement that books aren’t real and the role of the parlor walls. This conversation occurs between the main character, Guy Montag, and Professor Faber, who believes in the necessities that books give. â€Å"It becomes and is the truth. Books can be beaten down with reason.But with all my knowledge and skepticism, I have never been able to argue with a one-hundred-piece symphony orches tra, full color, three dimensions, and being in and part of those incredible parlors. As you can see, my parlor is nothing but four plaster walls. † Professor Faber is one of the few that does not engage in using the parlor walls. With most people gaining their knowledge from these parlor wall interactive shows, there is no room to see real truth in what a book is. Faber is also one of the few that has knowledge and admits to this knowledge, noting that he is skeptic of this technological universe that he is living in.The Strange Case of Dr. Jekyll and Mr. Hyde, The Time Machine, and Fahrenheit 451 all were positive portrayals of author attitudes on science and technology. Although there were some neutral or negative aspects in each novel, the main attitude was positive. The future always seems to have a higher capacity for science and technology and seems to have been viewed as a positive attribute to all three authors. Science and technology continue to have positive impacts on the attitudes of authors when it comes to novels in this time.

Rabbit, Run

Rabbit, Run Rabbit, Run was published in 1960 by American author John Updike. He wrote three more Rabbit novels, one at the end of the '60s, '70s, and '80s. He says these novels became â€Å"a running report on the state of my hero and his nation. † He won the Pulitzer Prize for the â€Å"final† two books. series continued after Rabbit’s death in Updike’s 2001 novella, Rabbit Remembered. In 2006, The Rabbit series was voted number four on The New York Times list of â€Å"the best work of American fiction of the past 25 years. Rabbit, Run was also selected by Time magazine as one of the top 100 books from 1923-2005. And the novel is also listed by the American Library Association as one of the 100 most frequently banned books in the 20th century. Banned? set in 1959, Rabbit, Run touches on some delicate issues, like prostitution, male and female orgasms, alcoholism, adultery, blow jobs, homosexuality (though only briefly and ambiguously), birth control, ab ortion, and even accidental. Its 26-year old protagonist Harry â€Å"Rabbit† Angstrom even leers at 14-year old girls (though only to make his girlfriend jealous).Rabbit, Run also has lots of conversations between people arguing about different Christian philosophies, a main character with a bit of a Jesus Complex, a couple of atheists, and even a Freudian. Rabbit, Run was also what some consider a â€Å"biting critique† of America in 1959 The American Dream meant being married with children, and having the latest in modern appliances and beauty products. Many of these issues are barely visible in the novel, but a working knowledge of America 1959 might help us understand the characters a little better. Themes Rabbit, Run Theme of FearFear pervades Rabbit, Run, though the novel does provide moments of relief. The main character, Harry â€Å"Rabbit† Angstrom thinks he’s caught in a contracting and expanding â€Å"trap,† or â€Å"web,† or â₠¬Å"net. † He runs to counteract the fear this trap produces, though he’s usually running, literally, in circles. Fear drives Rabbit to run, and to be still – to leave, but to always return. He’s afraid the trap he’s stuck in is the trap of mediocrity; he’s sure something better awaits him. So he runs. Yet, he has obligations to others, and he fears that abandoning them makes him a bad man.So he goes back and forth. And back and forth, until his final run at the end of the novel. Rabbit, Run Theme of Religion Rabbit, Run is suffused with religious questioning. Much of the religious debate in the novel relates to variations of Christian philosophy, but Freudianism (treated something like a religion), atheism, and a brief appearance, or rather, disappearance of the Dalai Lama provide interesting contrasts. Some of these perspectives are pretty risky for the McCarthy-ist and Red Scare era 1959 that provides the backdrop for Rabbit, Run.The drowni ng death of a newborn baby challenges the religious beliefs of many of the characters, and even provokes her father to dream of founding a new religion, based on â€Å"the truth† about life and death. The end of the novel does not tell us if he fulfills the dream’s prophecy. Rabbit, Run Theme of Identity Rabbit, Run explores the ways in which individual needs and desires, responsibility, family, religion, pop culture, and The American Dream circa 1959 impact the identities of its characters.The tension between American pioneerism and American conformity results in an identity crisis for the novel’s main character, Harry â€Å"Rabbit† Angstrom as he runs back and forth between them trying to escape an all pervasive â€Å"trap. † The results can be both stunningly beautiful and utterly shattering. The open ending leaves it to our imagination (unless we read the sequel, Rabbit, Redux) as to what extent the characters’ identities are, or arenâ⠂¬â„¢t, changed by the drowning death of Rabbit’s newborn daughter. Rabbit, Run Theme of Drugs and AlcoholJohn Updike’s Rabbit, Run, published in 1960, is obsessed with alcohol and cigarettes. But unless you count delivery room anesthetics, drugs are only mentioned on the first page – some basketball playing kids are smoking weed – almost like Updike, writing about 1959, is predicting the ’60s and ’70s to come. Alcohol is mostly presented as a destructive force; whenever the characters get near it, disaster on small or large-scale results. Cigarettes too are presented as mostly destructive, contributing subtly and not so subtly to the smokers’ problems. Though at one moment a cigarette is seen as â€Å"a wafer of repentance. So go steal the keys to the liquor cabinet and – oh, you know Shmoop’s just kidding! Rabbit, Run Theme of Guilt and Blame Rabbit, Run is a guilt and blame-fest. This starts at the beginning of the n ovel when the main character, Harry â€Å"Rabbit† Angstrom, runs away from his pregnant wife and his son. But when newborn Rebecca June Angstrom drowns in a bathtub, things get messy. Rabbit’s wife Janice admits she drowned the baby while drunk. Yet Rabbit is a prime suspect, especially to himself. He is a suspect precisely because he was not there when the baby died.All of the other characters in the novel are suspects too – everybody simultaneously feels guilty and wants to blame others. Even the novel’s setting, America of 1959, is a suspect. Rabbit, Run Theme of Transience Rabbit, Run’s main character Harry â€Å"Rabbit† Angstrom is in a perpetual state of transience. He’s always on the move, usually on foot, though he’s occasionally found in a motor vehicle. He only stops to sleep and mate, and occasionally, to grab a bite to eat. Why does he run so hard? Because he thinks something better than what he has is waiting for h im.At the same time he’s afraid of deserting the people he cares about. He runs back and forth trying to find some kind of balance. Rabbit, Run challenges us to wonder if we are settling for mediocrity when sitting still, or risking everything when we make a move. Genre: Family drama: Families. Drama. Horror or Gothic Fiction: Mysterious traps. Priests. Hallucinations. Fear. Dead babies. Literary Fiction: Fancy prose style. Neurotic. Quest: Somebody looking for something. Realism: True to life. Mystery: Mysterious crimes. Innocent victims. Trying to find the truth. Tone: Degrading when talking about JaniceSympathetic Many characters in Rabbit, Run say, do, and think harsh things. But a tone of sympathy, and even love pervades. And man are these folks judgmental. Like when Rabbit calls Janice stupid, or when he calls himself a criminal. The tough talking narrator, though it seems to call for a complete overhaul of social norms, also seems to suggest that we are all just people , and people make mistakes. When we are able to identify with flawed or disliked characters, we can sometimes gain real introspection, as well as a deeper understanding of those around us. Rabbit, Run SummaryTwenty-six-year-old Harry â€Å"Rabbit† Angstrom runs home one evening to find his wife, Janice, who is seven months pregnant, at home – without their son Nelson and without the family car – drinking, again. They argue, and he leaves to fetch the car and the boy, but along the way decides to permanently hightail it out of Mt. Judge, Pennsylvania and drive until he gets to the beach. He drives in circles and ends up back in Mt. Judge the next day. Instead of going home, he goes to see his high school basketball coach, Marty Tothero, who introduces him to Ruth Leonard, a sexually experienced woman about his age who has dabbled in prostitution.Rabbit and Ruth hit it off famously, and Rabbit decides to drop his car off for Janice, grab a few clothes, and shack u p with Ruth in the city of Brewer, of which Mt. Judge is a suburb. While leaving his old pad he is pursued by Jack Eccles, the minister of Janice’s family’s church. Eccles and Rabbit develop a friendship of sorts, which mostly consists of Eccles trying to convince Rabbit to return to Janice while battling (and coaching) him on the golf course – and of Rabbit getting into some heavy flirting with Eccles’ wife, Lucy. Two months pass. Rabbit and Ruth are for the most part happy.Rabbit has left his work as a MagiPeel Peeler salesman and found fulfillment in the widowed Mrs. Smith’s fabulous fifty-acre garden. Yet, signs of trouble are emerging in the Rabbit and Ruth household. Ruth is about a month pregnant, but hasn’t told Rabbit yet. Ruth and Rabbit go out for drinks one night and things get ugly. Rabbit feels that Ruth took the side of her old lover, Ronnie Harrison, when Ronnie was clearly giving Rabbit a hard time. Rabbit interrogates Ruth as to her sexual history with Ronnie, and then, upon finding out that she gave Ronnie a blowjob, requires Ruth to give him one to ake up for her traitorous behavior. She does, and a little later that night Reverend Eccles calls to tell Rabbit that Janice is in labor. He leaves Ruth to go to Janice and soon becomes the proud father of one Rebecca June Angstrom. While Janice is recovering, Rabbit moves back into their old apartment with his son Nelson, and cleans the place up while spending quality time with the boy. Janice gets out of the hospital, and things are OK. Janice isn’t drinking. Rabbit is working for her dad, selling used cars. But after nine days both Janice’s body and mind are feeling postpartum strain.That Sunday, Rabbit goes to Eccles’s church for the first time (leaving Janice and the kids at home to rest). He gets into some deep flirting with Lucy Eccles and comes home wanting to have sex NOW with Janice. The baby won’t stop crying though, for like hours, and the whole time Rabbit is trying to get Janice to drink (to put her in the mood), chain smoking, and clinging to her in case she suddenly feels like having sex with him. Finally, the baby stops crying, Nelson goes to bed, and Rabbit gets Janice to take a drink.They get into bed and Rabbit tries to have sex with her. Still sore from giving birth, from her episiotomy, and from Rabbit living with â€Å"a whore,† Janice rebuffs him. He gets mad and leaves. Meanwhile, Janice really does start drinking, and drinks all day Monday in fact. Frantic and depressed, she slaps Nelson. Her mother calls and upsets her, and then she finds that Rebecca June has somehow gotten baby poop all over herself and her crib. Drunk and full of anger, confusion, and fear, Janice tries to give Rebecca a bath and accidentally drowns her.Rabbit calls Eccles that night and finds out what happened. He’d spent the night in a motel and the day trying to catch a glimpse of Ruth, but w ith no luck. He busses back to Mt. Judge full of shame and remorse. Why is he so ashamed? Because he really thinks, most of the time, that he killed his daughter by not being in the apartment at the time of her death. He feels like he took out a hit on the kid when he walked out on Janice. He really convinces himself, and is disappointed that the law doesn’t consider him a suspect.This guilt makes him more determined than ever to work things out with Janice. To stay with her forever to atone for his sins†¦but†¦ At the end of Rebecca June’s burial service he loudly accuses Janice of murdering their daughter and loudly proclaims his innocence. Humiliated, he runs. He runs to Brewer, finds Ruth, and guesses she is pregnant. She is really nasty to him and threatens to abort the baby if he doesn’t divorce Janice so he can marry her. He agrees, but when he steps out to pick up food from the deli, as you’ve probably predicted, he runs†¦And the boo k ends. 950’s: experienced marked economic growth – with an increase in manufacturing and home construction amongst a post-World War II economic boom. 1960’s : In the United States, â€Å"the Sixties†, as they are known in popular culture, is a term used by historians, journalists, and other objective academics and pejoratively to describe the era as one of irresponsible excess and flamboyance. The decade was also labeled the Swinging Sixties because of the fall or relaxation of some social taboos especially relating to sexism and racism that occurred during this time.The 1960s have become synonymous with the new, radical, and subversive events and trends of the period, which continued to develop in the 1970s, 1980s, 1990s and beyond. In Africa the 1960s was a period of radical political change as 32 countries gained independence from their European colonial rulers 1963 – Martin Luther King Jr. ‘s â€Å"I Have a Dream† speech in Washin gton, D. C. , on August 28. 1964 – Civil Rights Act of 1964 signed into law by President Lyndon B. Johnson. This landmark piece of legislation in the United States outlawed racial segregation in schools, public places, and employment.

Immorality and Inhumanity in the Pictures from Abu Ghraib

One of the most serious blows to American society and reputation was the highly publicized scandal of maltreatment and abuse of prisoners in Iraq. These incidents, which were uncovered in 2004, happened in the Abu Ghraib prison complex and perpetrated by American personnel under the 372nd Military Police Company.The abuses came to public notice from the media, which was able to acquire extremely graphic images of the tortures taken by the soldiers involved in the incidents themselves. (Hersh, 2004) Following the incident, the United States Military charged those responsible for the crimes and demoted the officer in-charge of the U.S. prison system in Iraq.Until now, however, the American public and the world are still reeling from disappointment over the irrationality and immorality of such systematic acts of violence against the Iraqui prisoners which included various forms of physical, psychological, and sexual abuses. More disconcerting than the acts of the abuses, however, is the fact that the soldiers even took photographs of their crimes.The photographs show the prisoners in shameful conditions, either naked or forced to assume positions suggesting sexual acts with fellow prisoners. Undoubtedly, the photographs show not only violations of basic human rights according to the International Humanitarian Law but also disrespect to the Muslim culture and Islamic beliefs by the American soldiers involved.Among the most disturbing aspects of the photographs taken in the Abu Ghraib prison is the presence of a woman, Private Lynndie England, posing with her thumbs up while the prisoners are being subjected to inhuman treatment.In one photo she is shown posing with a fellow soldier while naked prisoners are made to form a human pyramid at the foreground. In another, she poses with the ubiquitous thumbs up sign while at the same time pointing to the genitals of hooded male prisoners lined up. Indeed, the gloating and happy image of Private England is a stark contras t to the cruelty and torment seen from the prisoners who are reduced to the state of animals.Thus, the pictures should provoke not only outrage from the public but should also lead to a reexamination of the kind of morality and basic sense of decency of military personnel such as England who could derive enjoyment from the clear suffering of her fellow human beings. It is an unfortunate incident that a woman, whom the public expects to be more sensitive to the feelings and emotions of her fellow human being, would be part of the ritual of dehumanization of the prisoners from the physical, emotional, and the psychological aspects of the torture.It is a disappointing fact that Private England, despite her gender, was able to tolerate highly sexualized abuses that were usually committed by men to show their dominance upon women: rape, brutality, and sodomy.Aside from being devoid of any sense of morality, the pictures violate public sensitivity and ethics. The purpose of the pictures a nd the intent of the people who took them therefore become questionable. These images where clearly not meant for an audience, but then, why take them in the first place? Did Private England and her cohorts need a remembrance of how they were once part of the violation and abuse of the Iraqui prisoners?Upon analysis, the pictures are not only proof of the lack of ethics and sensitivity of the soldiers but also signify a deeper perversion. The abuse of the prisoners, supposedly meant to prime them for interrogation by intelligence personnel, show the ugly characteristic of power play wherein the abusers took freedom upon their prisoners because of their perceived dominant position.Their main intent is to degrade the prisoners, to strip away their dignity as human beings, and to show them that they are powerless beneath the abusers’ hands. The pictures, then, are part of the ritual of abuse. By exposing the private parts of the prisoner and capturing the moment forever on film or on video, the perpetrators are breaking the person’s will, reducing him or her into an object.Unfortunately, the acts of the American soldiers reflect the corruption of the entire U.S. military. Hersh (2004) observes that the Abu Ghraib incidents occurred not only because of poor leadership from the direct commanding officer but because of the lack of accountability in the military’s chain of command.Moreover, the incidents are an indication not only of the failure of the United States Army but also of American ideals and society to instill respect for human rights and human dignity among its members. It is a great shame and a devastating blow for the world’s superpower and the supposed protector of Democracy, to be associated with blatant acts of human rights violations.It is in this aspect that the world will continue to be haunted by the images of prisoners from Abu Ghraib. For the people will always remember how Private England smiled and gave a thumbs up sign for the camera while other human beings were being treated as animals in the foreground. Indeed, the torture and abuse of Iraqui prisoners are symptoms of the breakdown of humanity; the images of the grinning the soldiers will therefore serve as a haunting reminder of the capacity of humans for boundless inhumanity.Works Cited:Hersh, Simon R. Torture at Abu Ghraib. 10 May 2004. The New Yorker. 31 March 2008. http:// www.newyorker.com/archive/2004/05/10/040510fa_fact

Bismark and the Unification of Germany Essay

1. a. The reference made here to ‘our national development won in 1866’ is an allusion to the additional power Prussia gained after its â€Å"Seven Week’s War† with Austria in 1866, which changed the balance of power in the German states, making Prussia, in stead of the now-defeated Austria, the leader of the Germanic countries. b. The â€Å"heredetary Prince of Hohenzollern† is actually the prince from the Prussian royal family chosen by the Spanish to be their leader. France had complained, and sent an ambassador to the Prussian king to get his assurance that the prince would forever renounce the Spanish throne. The king refused, and wrote a telegram to Bismarck telling him of this. This telegram (though modified here) is the one published in Germany by Bismarck in order to gain public support for a war on France. 2. The source of the telegram had been Ems, where the Prussian King was taking a leave of absence. The king sent this telegram to Bismarck to inform him of the turn of events pertaining to the French ambassador. The ambassador had wanted the king to agree that he would bind himself â€Å"for all future time never again to give his consent if the Hohenzollerns should renew their candidature†1, meaning that the king would agree to never again let any person from the Prussian royal family take power in Spain. 3. Prussia was â€Å"compelled† to go to war with France in the sense that Prussian nationalists and the public demanded it, as an upholding of Prussian honor. If Prussia did not go to war with France, it would seem as if it was afraid of her and her (Prussia’s) respect among other countries, and her own people, would be diminished. What Bismarck fundamentally means is that Prussia had to uphold her honor in the face of French insults. 4. Doc. B, that is to say the excerpt from Bismarck’s memoirs, shows us that Bismarck is above all skilled at justifying himself: he very well tells us that Prussia was â€Å"compelled† to go to war France, whereas any logical deduction would dictate it was not so. However, he also shows himself to be a master politician, taking into account among other things public opinion, and being able to both manipulate it and recognize its importance. We also are shown that he is not at all shy about using deception and propaganda to achieve his aims: it was the omissions from the Ems telegram, when it was sent to be published, which made a public furor and gave Bismarck, and Napoleon III, the public backing for war. Of his aims, more is clear: it is apparent, especially if one knows the context in which this event takes place, that Bismarck wants to expand Prussian control and power, by reducing those of others. He had already done this with Austria, and now again he wanted to prove Prussia’s power against France. 5. a. This comic, or caricature as it might be called, is a very interesting doorway to comprehending Bismarck’s philosophy. In it, he is pictured in the process of breaking eggs, and saying to the kitchen maid (who could be taken to be the King of Prussia) â€Å"you can’t make omelets without breaking eggs†. This can be taken to mean that Bismarck is saying that in order to make something good (or better), one has to unavoidably destroy other things. Taken like this, it would seem that he is saying that in order to make Prussia greater, one inevitably ruffles some feathers. b. The usefulness of these documents is severely limited: the first is a caricature, a drawing, so maybe the artist compressed the message he wanted to give, so that it would go with the image, thereby destroying some of its authenticity. However, this ‘compression’ thereby allows a very large amount of information to be presented in a format comprehensible by a very large body of people (drawings). The second document (B) is somewhat different: it is an excerpt from Bismarck’s memoirs. The problem with this format is that Bismarck perchance was not totally forthcoming in these writings, knowing they would become public. Also, written by Bismarck, they would tend to show only one (the Prussian) side of the story. However, the memoir gives us also a rare insight into the thoughts of one of history’s greatest men. Sources As a general guide for context, the following source(s) were used: * Microsoft(r) Encarta(r) Online Encyclopedia Deluxe 2001 – Article(s): â€Å"Bismarck, Prince Otto Eduard Leopold von† (c)Microsoft Corp. 1997-2000 (c) All rights reserved 1 From Reflections and Reminiscences, Otto von Bismarck. This is a quote from the telegram as it was published, in its modified form, in Germany.

Your organization has selected you to prepare and write a report to Essay

Your organization has selected you to prepare and write a report to assess the appropriate information needs of your company and to recommend the appropriate software to support those information needs - Essay Example A&F is a huge organization in the sense that, it has its headquarters in New Albany, Ohio where all the operations are run including merchandise distribution centre that are located on the campus to ensure that there is brand protection (EuroSPI 2010, & Riel, 2010, p.34). Therefore, A&F being a huge corporation it has an executive director that Arthur Martinez who ensures that the organization achieves its objective in the clothing industry. Additionally, there are other seven officials or directors of the organization. They ensure that the goals of the organization are met on time and that their clients are satisfied with the goods that are produced. The A&F has 1,049 stores all over the world where 278 of those stores are located in the United States. The stores operate all their four brands that include Abercrombie Kids, which sells clothes for children from the age of 7 through 14. Hollister Co. that sells clothes for children from the age of 14 through 18 and is themed as â€Å"SoCal† these clothes have lower prices compared to their parent brand. There is Gilly Hicks, which is a cheeky cousin of Abercrombie & Fitch that has been themed as â€Å"Down Under† Sydney. This concept brand offers lounge wear and underwear for women aged 18 and up. Lastly, there was the Ruehl No. 925, which used to offer clothes for women of the age of 22 through 35. However, the operations of Ruehl No. 925 closed in 2010. The organization uses brand representatives or what is commonly known to as models for their stores customers’ service. Additionally, their store managers who are responsible for lighting, photo marketing, forms, fragrance presentation and ensuring that the models employed to sell the organizations brand comply with what us known as the look policy. By so doing, the store managers ensure that their customers have a clear way of seeing how the clothes would look like if they were wearing them making it an

Human Communication Essay Example | Topics and Well Written Essays - 1750 words

Human Communication - Essay Example However, as time passed, we human beings learned and developed language and speech to convey our thoughts and feelings with one another. We use communication to understand each other and maintain our social relationship with family, friends, society, and the rest of the world. We communicate to know what is happening around us. We interact and build connections with our fellow human beings to develop the world and our civilization. So how does human communication happen? Let me simplify it this way. Humans communicate by transmitting messages to one another – from sender to receiver. Intrapersonal communication refers to the process of communication that occurs in the mind of a person while interpersonal communication is the process of conveying one’s thoughts, ideas, and feelings in the form of speech toward another person or groups of people. The communication process is more like what we are doing now. I am sending the information, while you receive the message. Howe ver, one must also note that alien communication uses another form of communication called telepathy. In telepathic communication, aliens transfer their own thoughts to another being without the use of normal sensory channels. In this process, an alien sender can transfer his thoughts to another receiver using only the mind. ... Language, being a communication tool, consists of shared symbols, sounds, and gestures that is understandable to a group or community. You see, in our world, we do not share a common language with everybody. This is because we come from different social, ethnic, and religious backgrounds which make up the differences in cultures around the world. Interestingly, the earth is made up of 1,500 different cultures as identified in the Encyclopedia of World Cultures. We use the term intercultural communication in reference to the interaction between people of different cultural backgrounds. Cultural differences around the world do not only arise because we are made up of national states –for instance, we refer to Chinese culture in the country of China. We may also speak of other cultural groups that are distinguishable over a longer period of time such as male culture, teenage culture or working class culture. According the communication scholar Jens Alwood, the cultural difference s between groups of these types are often just as great as or even greater than those that exist between national cultures. The importance of intercultural communication has been greatly recognized because we have become increasingly globalized due to the unprecedented advancement of our technology, transportation, and communication. As such, acquiring intercultural communication skills is important to avoid misunderstanding and mistakes when dealing with people from other cultural groups. To deal with our differences, communication scholars have categorized an individual’s intercultural communicative competence based on knowledge, motivation, and skills.

Benefits Of Tennis Essay Example | Topics and Well Written Essays - 750 words

Benefits Of Tennis - Essay Example Therefore, one should learn a particular ability when playing tennis to improve his or her life. It begins by discovering the fundamental techniques and skills applied in the game and how interested played can become professional. The forehand stroke ability, for instance, involves using either the right or the left hand in ball control coming from the opponent during the game. This ensures that a player is not outwitted when controlling the body and it is common for tennis matches. As a result, Malcolm Gladwell in his article The Physical Genius observes that most tennis players possess that innate brilliance that is only manifested through their hands when they play. Comprehending the mental skills in tennis is also a great step because it enhances the ability to concentrate when one is on court off the court (Roetert & Ellenbecker 90). It equally boosts motivation in overcoming difficulties such as when one faces a challenging match and still expects to win. Possessing a unique ab ility in playing tennis is critical because it transforms an amateur into a professional. It also instills strict discipline and dedication when approaching difficult issues that expect eventual success and glory. Playing the game is also important because it helps us reduce stress and enhances our social skills when constantly interacting with other players. Tennis is equally suitable for all persons irrespective of the skill levels and only requires a little practice to enjoy oneself with like-minded individuals.... Comprehending the mental skills in tennis is also a great step because it enhances the ability to concentrate when one is on court off the court (Roetert & Ellenbecker 90). It equally boosts motivation in overcoming difficulties such as when one faces a challenging match and still expects to win. Possessing a unique ability in playing tennis is critical because it transforms an amateur to a professional. It also instills strict discipline and dedication when approaching difficult issues that expect eventual success and glory. Playing the game is also important because it helps us reduce stress and enhances our social skills when constantly interacting with other players. Tennis is equally suitable for all persons irrespective of the skill levels and only requires a little practice to enjoy oneself with like-minded individuals. A boost in the muscle flexibility, strength and even tone is another reason to play tennis. Overall, this will result to better health while increasing oneâ₠¬â„¢s bone density and even reaction times (Roetert & Ellenbecker 123). It will also augment the metabolic function especially when one a person is continuously playing with other others such as three times a week is motivated to embrace failure as chance to try again. Playing tennis means a lot to those who cherish the sport. Such persons, for example, want to teach others the rules and regulations of the game. People also establish new acquaintances who become friends and this often nurtures communal love. It also sharpens social skills in our daily life because it becomes easier to chat up total strangers when is in need of urgent help. Likewise, it backs Gladwell’s assertion that most good players understand the direction of the ball

What is strategic-asset-seeking and does it help explain why Chinese Essay

What is strategic-asset-seeking and does it help explain why Chinese business groups internationalise their operations - Essay Example In addition to increasing foreign direct investment (FDI) inflows, China’s outward FDI investments have been increasing at a phenomenal rate and drawing the attention of scholars and researchers (Fung & Garcia-Herrero). In attempting to understand and predict location choices of FDI outflows, researchers use a number of hypotheses including asset-seeking explanations (Makino, Lau, & Yeh). In this research study, trends in China’s FDI outflows are examined and analysed with a view to determining whether or not strategic asset-seeking provides a satisfactory explanation for China’s FDI outflows. This paper is therefore divided into three main parts. The first part of this paper defines asset seeking. The second part of this paper explores and discusses trends in China’s FDI outflows. Some examples of Chinese firms’ internationalisation will be highlighted in the second part of this paper. The final part of this paper analyses whether or not strategic asset-seeking provides a satisfactory explanation of China’s FDI outflows or internationalising trends. In order to test the hypothesis that strategic asset seeking explains China’s trends toward internationalization, references will be made to examples of Chinese companies that have become internationalized. ... 72). One of the ways in which strategic asset seeking organizations attempt to invest abroad as a means of gaining or maintaining a competitive edge is to invest in research and development or in â€Å"design facilities† (Buckley, et. al., p. 114). As Buckley, et. al. explain, these kinds of investments are intended to put the organization in a position to access current know-how and to be able to take part in the production of new products and to set standards for maximizing the organization’s competitive edge. According to Buckley, et. al.: The investor normally intends to benefit from spillover effects deriving from agglomerations of similar minded companies and from complementary industries in the host country (p. 114). In addition, strategic asset-seeking behaviour of organizations usually takes place when there are improvements in popular brands, the national supply chain and in management and expertise talent via directly purchasing or from â€Å"proximity of op erations† (Buckley, et. al., p. 144). In the latter scenario, the organization gains from operational proximity via the spillover effects and/or â€Å"demonstration effects† (Buckley, et. al., p. 114). According to Dunning’s eclectic paradigm suggest that firms will usually invest abroad to gain an advantage that is not usually available at home. These advantages can include the acquisition of knowledge, expertise, and distribution channels (Dunning). According to Dunning and Lundan, strategic asset seeking is not about exploiting conditions abroad, although it may be an important and complimentary motive. However, the impetus for asset-seeking behaviour is the acquisition of an organization’s â€Å"global portfolio of physical assets and human

UK manufacturing activity edges higher in January Essay

UK manufacturing activity edges higher in January - Essay Example According to a survey of Purchasing and Supplies Chartered institute at least six hundred industry institutions experienced a flop in the export market in a sequence of at least one year (BBC, 2013). However, this predicament did not hinder potential growth in the domestic demand market where orders for locally manufactured products reached an all time high. Therefore, the improvement in business trading conditions has facilitated a remarkable correspondence to an encouraging start in 2013 for the manufacturing industry (BBC, 2013). In this regard, this essay will delve on the ways in which the UK can command a global market share as compared to other competitors like China. Further, it will focus on how low cost labor influences this trend as the application of low cost labor force has propelled China into being a manufacturing giant. In addition, the essay will zone in which precision products the UK should focus on as how Germany has done. Presentation of issues In the past years, the poor performance of the manufacturing industry had clear indications through the financial markets where they recorded dismal performances. Sequentially, this performance led to the stagnation of industrialization in the UK. However, this trend has experienced a revolution in that the sector has managed to lift the economic aspects of the UK. This means that the export markets for the manufacturing industry in the country have expanded with most of the expansion being in January of 2013. In addition, the European market has also achieved stabilization through the emergence of improved market activities. Moreover, the weakening of the sterling pound has also facilitated the expansion of the European market because this has helped overseas markets to enhance trading (Abbott, 2002:120). Therefore, the most likely occurrence this year is the securing of growth levels for product launches by manufacturers in UK. Subsequently, the new product launches into the European market would p ush for profitable markets outside Europe. In essence, all is positive acquisitions occurred in a period in January 2013, which marked as a positive way of beginning the year for the industry. Presently, the re-emergence of the manufacturing sector has set their goals on being on the worldwide recovery path. Key themes Ideally, the global recession formed the basis for lack of employment for a large part of the UK population (World Of Information, 2003: 394). This predicament influenced a high in the inflation rates because the products on sale came with a high price tag on them. In essence, the recession forced many to lose their posts in their places of work because the profits realized during this time was not sufficient enough to sustain the labor force. During this time, there was the unending search for labor available options because the demand was high, but there was no labor force sufficient to make production in the manufacturing industry. Arguably, global recession brough t about the disparity in the industry because the manufacturers were not able to reach market demands. In addition, the lending rates went up because of inflation as the sterling weakened to relatively low levels. Therefore, the manufacturing industry had to borrow at extremely high lending rates, which they could not manage to repay since their profit levels were insufficient. In this regard, the manufacturing

Are two sets of GAAP really needed for Colleges and Universities Research Paper

Are two sets of GAAP really needed for Colleges and Universities - Research Paper Example This resulted in difference in accounting procedures and financial reporting models adopted by the private institutions as compared to the public institutions which followed fund-based reporting. Later with the introduction of GASB in 1984, public institutions abandoned fund-based reporting to adopt the GASB guidance to conform to federal government directive. This has led to difference in the comparability of the financial statements where to institutions uses different rules and procedures in financial reporting (Hoyle, et al 831). The user of independent university and colleges are mainly rating agencies, donors, students, parents and federal agencies. The FASB provides for recognition of contribution, pledges, impairments and investments. These disclosures are important to the stakeholders in making decisions. On the other hand GASB does not allow for of contributed services, trusts, capitalization of software and pledges, are not necessary since the stake holders are interested in such disclosures. Therefore, the two set of GAAPs does not allow comparability between the public university and independent institutions (Ruppel 563). As delineated above both the FASB and GASB occasion disparity in display, disclosure, measurement and recognition thus challenging the comparability of financial statement. This occasions difficulties in ascertaining the transparency in financial reporting between the two similar institutions. Although both public and private universities and colleges objectives are similar, they differ on interested stakeholders who may require different disclosures to be made in the financial statements. Therefore, the financial statement and the disclosures should be tailor made to meet the need of the stakeholders. In conclusion, if the two boards could harmonize the measurements, display, disclosure and recognition of the financial reporting model and

Philosophies of punishment Essay Example | Topics and Well Written Essays - 750 words

Philosophies of punishment - Essay Example Rehabilitation aims to bring the good if not the best in a person encouraging psychologists to study intensively the psychological effects of being good to a person. Incapacitation is simply getting a person out from things, persons or places that would enable him to commit criminal acts while retribution is punishing because one deserves the punishment. Having discussed these, it is the aim of this paper to make its readers have a general grasp of what these rationales could do and their limitations. Having thus understood such, it should be the reader’s responsibility to act accordingly be it in the professional or personal application of this paper. Punishment, though obviously important has taken the attention of many debates on its implementations especially when it came to matters as the life sentence or more importantly, death sentence. Debates have been widely discussed and different angles have been considered on this issue but what complicates it is the fact that the re are varied opinions on punishment and there are a lot of people involved and could be affected in the implementation or non-implementation of punishments. This very nature of the complication led researchers to look for acceptable forms of punishment which in a way would justify the intensity of punishment compensating the crime committed, thus the definition of rationale for the punishments. The general agreements on the justification of punishment are deterrence, rehabilitation, incapacitation and retribution, looking forward to reducing crime rate with the exception of the latter (Jawkes & Letherby, 2002, p. 3

Organisation and behaviour Assignment Example | Topics and Well Written Essays - 1000 words - 1

Organisation and behaviour - Assignment Example Coca Cola has a dynamic organizational structure. This enables the entity to address the countless managerial challenges it encounters. The entity organizational structure combines various managerial structures. The managerial models include functional, central, production and regional management. The fusion of these models generates a dynamic structure, which suits Coca Cola. The regional management enables the entity to address regional challenges, which the entity is encountering. The entity adopted a regional structure, which ensures the distribution of its products in the various sections of the globe where it has clientele. This kind of structure also ensures that the location of its production facilities enables reduction of cost and unproblematic accessibility of its products to its clientele. Regional management also enables the entity address variation in culture globally. The variation in regions means that organizational culture will vary depending on the geographic locat ions. However, the organizational culture is largely similar despite the variation in geographic location. Coca Cola organization culture entails various aspects such as team building, performance management, training and motivating employees. The organization has also established certain values which the entity seeks to inculcate in its employees. The virtues ensure that there are good inter-employee relationships. Furthermore, these values ensure proper service to the clientele. Coca Cola’s organizational culture is a vital constituent of the entity’s corporate governance policy. Coca Cola’s corporate culture is friendly and innovative. It seeks to improve the employee’s career by ensuring that employee progress professionally. Professional advancement is an imperative way of motivating employees. Motivating employees is a vital since it will boost productivity in the entity. The organization has laid emphasis on teamwork. Organizational teams are critical since

What factors affect the gender pay gap in the UK industries Literature review

What factors affect the gender pay gap in the UK industries - Literature review Example Recent statistics indicate that the percentage for GPG has increased exponentially in recent times as compared to the previous five years despite the measures taken to abate the differences. Women begin to experience these wage differences with their male counterparts in their first jobs and the gap continues to widen as the women continue to rise in their careers (Blau, Brinton, Grusky, 2009, pp. 121). This literature reviews examines the different factors that have resulted in such discrepancies in the labor force in the UK. The factors contributing to gender pay gap among women in full time employment can be grouped in to four main categories namely education, experience, occupation, and unexplained factors. Over the years, the number of women accessing higher education has been minimal as compared to the number of men. This has negatively affected both employment and wage rates for women because men often most men have higher educational qualifications. As a result, women need to have slightly superior degrees, for instance a masters or a doctorate degree in order to earn the same amount as their male counterparts with only a first degree (Chant, 2010, pp. 73). The government has taken several, measures to promote higher education for women in the country and the situation is likely to be remedied in the future. Another factor related to experience is professional experience. Women tend to have less professional experience as compared to their male counterparts in similar positions. Women’s professional experience is cut down due to various factors including duration spent on maternity leaves, or time taken off to take care of children. This has in turn affected the wages and salaries that women get in similar positions held by men. One other factor that contributes to the GPG is occupation. The society generally classifies various occupations as male or female professions. Most women would therefore be

Charulatha Essay Example | Topics and Well Written Essays - 1250 words

Charulatha - Essay Example In the film, the heroine is portrayed as an intelligent woman who writes poetry. Her aesthetic sense of life is captured beautifully throughout the movie; but unfortunately, she becomes relegated to the life of a caged bird in her palatial house. In the opening sequence of the movie, we see Charulatha moves from one window to other to watch the activities of outside world, using opera glasses. The scene clearly shows how curious and keen she is to know the world beyond the walls of her house. This clearly marks a definite deviation from the concepts of upper-class women in the 19th century and the emergence of a modern woman. The utter lack of sensibility of the elite class towards their women is manifest throughout each thread of the masterly theme that weaves the plot of the story. Colonial India in the 19th century was trapped in a vicious hub enforced by religious superstitions and social obscurantism. A few Hindu priests, who had mean objectives, exercised an overwhelming influence on the minds of people. Idolatry and polytheism helped to reinforce their position. The British, who established their political control in India by the middle of the 18th century, were a bit reluctant to interfere in the religious and social affairs of the country due to political reasons as they feared antagonism. They estimated that a divided society would pose less threat to their domination. Still, the British influence on Indian society was tremendous. The trend, especially within the elite class, inclined towards an ardent drive for conforming to British norms.

Individual Reflective Report Essay Example | Topics and Well Written Essays - 1500 words - 3

Individual Reflective Report - Essay Example The company will also create an online meeting place for the players to play against each other or just participate in different tournaments depending on their ranking. A Fair Play policy will be enacted and implemented in order to ensure all customers are satisfied with the gaming experience and receive the games in a fair manner (Minniti, 2007). Some of the benefits of the game prepaid card include the convenience for the Chinese customers who do not have bank accounts or credit cards such as VISA. The card will also allow the redeem gifts such as energy packs, air travel tickets and household equipments thus enhancing the customer experience. The game prepaid card will ensure customer privacy and reduce the chances of online fraud since customers will not necessarily need a credit card in order to subscribe to the games (Minniti, 2007). The players will have the opportunity to select their own gaming mode. For instance, there will be an option of tutorials, custom games, ranked ga mes and normal games. The ranking will be done according to individual player’s performance whereby highly ranked players will have an opportunity to play for a $ 1,000,000 global final. Idea generation Business idea generation entails the process of generation, developing and communicating new business ideasThe business idea generation process was the most challenging for the team. However, we maintained a clear focus and creativity through reviewing different ideas. Accordingly, our idea generation approach followed a entrepreneurial approach since we were interested in coming up with new and innovative ideas that could meet the needs of Chinese game players with no access to domestic online gaming products. As a group, each individual was tasked with doing a market research on the gaps in consumer needs in the online gaming industry (Minniti, 2007). We held several brainstorming sessions whereby each member was supposed to provide numerous suggestions on business opportuni ties that could be viable within our budget. For instance, several methods recommended establishment of online ticketing business while other preferred the establishment of food chain restaurants. However, our criteria in reviewing the several ideas was aimed at ensuring the viability of the business, minimal capital infrastructure and innovative idea that is exciting to the customers in order to ensure quick market penetration. The team considered the several strengths and weaknesses of each business idea including the consumer market trends and demand. The idea generation process also considered the competitors products and human capital requirements for the prospective business. The second phase of idea generation was screening the benefits that the targeted market would receive from the business and the growth prospect of the business idea. Other issues that were considered include the technology requirements and legal framework surrounding the business idea (Minniti, 2007). The next step involved product development and testing in the market. This involves understanding the consumer purchasing behaviour for the game prepaid card and costs of marketing the prepaid game card. In this stage, we outlined several perceived benefits that could be used in the

Cognitive science and schema theory Research Proposal

Cognitive science and schema theory - Research Proposal Example With these concepts, I have analyzed the reason of failure of Guild wars game launched in Korea. Guild wars game which was successful in US failed to localize in Korea because of failure to design their product for users in a different culture. We are all aware that knowing something about a subject makes it easier to learn more about that subject: our prior knowledge serves as a framework which makes the new information more meaningful and easier to absorb (Huckin 1983). In other words, every interactants social world is usually constituted within a framework of familiar and pre-acquainted knowledge about various situations. This familiar and pre-acquainted knowledge is called schemas (or schemata). The concept of schemas is not new, but existed even in the 19th century: German philosopher Immanuel Kant developed the idea that each persons experiences are gathered together in memory, forming higher order concepts (Wolff 1963). In the last 25 years, the concept of schemas has been used and defined by quite a number of scholars. Cohen et al. (1993) for example, explain schemas as "packets of information stored in memory representing general knowledge about objects, situations, events, or actions" (p. 28). Schemas are classi fied into several types. Among them, cultural schema theory is "the familiar and pre-acquainted knowledge one uses when entering a familiar situation in his/her own culture. Cultural schemas for social interaction are cognitive structures that contain knowledge for face-to-face interactions in a persons cultural environment." (Nishida 1999) A concept of cultural schema theory is one of the most important achievements in cognitive science which deals with human thought process. In this concept, the difficulty of sharing a common understanding between designers and users, and the importance of eliminating the gulf between them are pointed out. It is the brain that keeps and stores any

Watch vedio, answer the question Coursework Example | Topics and Well Written Essays - 500 words

Watch vedio, answer the question - Coursework Example Analyzing Friedman’s idea, one can provide one serious objection to it. In particular, given that the activity of the corporations has a direct impact on the lives of many people, they should be seen as agents of moral responsibility. 2. The Yes Men justifiably blamed Dow for not doing the right thing in Bhopal. The Corporation did not provide all the necessary treatment for the victims and did not compensate for all the losses they have suffered. In this regard, government agencies should monitor the work of corporations and individuals acting as moral agents. Despite the fact that various economists including Milton Friedman expressed the conviction that the market economy should be free from government influence and control, this theory has every reason to be considered incorrect. There should be a main controller since it allows maintaining the moral responsibility in society. 3. Yes, indeed, one can state that Dow values some lives - those of asbestos claimants in Texas more highly than others - Bhopalis, for example. Many recognize that the Bhopal tragedy was terrible. Nevertheless, despite the large number of victims, they claim that no production company can guarantee the absence of risk. Thus, the emphasis is not on the need to reduce the risk of tragedy, but on the fact that the risk in countries like India should be seen as quite a common phenomenon. 4. Indeed, Andy’s fraud was perceived negatively by the BBC reporter. This is largely due to the fact that his speech was considered a manifestation of cruelty against the people of Bhopal. Many of them became the victims of the terrible accident a few decades ago; they did not get a decent compensation for their losses and suffering. It took them many years to put up with this tragedy. It does not seem that the reporter protected the Corporation as he primarily focused on the fact that Andy gave people illusory hope and thus he made these people remember the horror of

Siddhartha VS. Fahrenheit 451 Essay Example for Free

Siddhartha VS. Fahrenheit 451 Essay Siddhartha and Fahrenheit 451 are very similar in some ways and very different in others this essay will talk about some of these similarities and some of the differences. In order to understand the two books we must first write a detailed summary of them. Once that is done then we can get into the similarities of the two good books, and finally the differences of Siddhartha and Fahrenheit 451. In Siddhartha, the main character Siddhartha decides to leave his family, along with his best friend Govinda, in order to seek enlightenment. They travel to the woods to find the Samanas, a group of people who decide to live without property. During the three years with the Samanas they learn a lot. One day they hear that there is a man who is said to have achieved Nirvana. They take the leave form the Samanas in order to pursue Gotama, the Enlightened One. When they get there they hear one of his speeches, Afterwards Siddhartha confronts Gotama to ask why his speech did not tell him how to achieve Nirvana. Soon after the confrontation Govinda announces that he is going to stay and become one of Gotama’s followers, while Siddhartha decides that he is going to pursue his own path towards enlightenment. Govinda is not happy with this but he had already made his oath to serve loyally under Gotama. Siddhartha leaves the town and goes back through the woods where he encounters a ferryman. The ferryman whose name is Vasudeva lets Siddhartha spend the night in his hut and then gives him a change of clothes to wear into town. Siddhartha goes to the nearby town and there he meets Kamala, a local courtesan. He then proceeds to ask Kamala if she can teach him about love. AT first she laughs at him and said that for her to teach him he must get some money. Before Siddhartha leaves he asks Kamala if he could exchange a poem for a kiss. She agrees and after that was over she sent Siddhartha to the rich merchant, Kamaswami. When Siddhartha asks to learn the way of the merchant Kamaswami does not turn him down. Siddhartha now rich again and learning the ways of love and trade believes that he is happy for a change, but some part of him is still missing. After a while Siddhartha decides to leave his merchant life in order to keep chasing his dream. He leaves Kamala and Kamaswami behind and goes back to the woods. There he goes to the river where he looks down upon himself and believing that his life was over. He decides to drown himself for it would be the quickest way to go, but something talks him out of it. Instead he falls asleep by the base of a tree. When he wakes up he is astonished to find his best friend Govinda asleep across from him. He and Govinda talk for a while when Govinda said that he needed to catch up with his group of monks that were spreading the word of Gotama. Siddhartha then leaves and follows the river back to the Vasudava’s, the ferryman, house. While there he asks Vasudeva if he can teach him the ways of the ferryman. Vasudeva agrees. They begin by telling Siddhartha that in order to become a ferryman he must firs learn to listen to the river. When Siddhartha and Vasudeva are ferrying people across they come across Govinda and his group of monks again. The monks say that Gotama is dying and has called all his monks back to him. It is in one such time that Siddhartha and Kamala meet up again. This time Kamala has a son with her. Kamala has been bitten by a snake and Siddhartha wants to help her. He tries and tries but nothing works and she eventually dies. At the very end of the story Govinda and Siddhartha are reunited for the last time. Govinda now seeing Siddhartha for the first time in a while believes that Siddhartha has done it, he had achieved Nirvana. In Fahrenheit 451 the main character is a man known as Guy Montag. He is a fireman. Being a fireman does not mean that they fight fires, it means that they burn books that the people in their city try to keep hidden. On the way home from on hard day at work, Montag meets a young girl named Clarisse. She is a peculiar girl for she asks a lot of questions that have to do with nothing besides just random things. In one of these questions she asks if it were true that firemen actually fought fires instead of burning books. Montag does not know how to answer. He walks along until he gets to Clarisse’s house. The final question that she asks Montag is the strangest of them all. It is â€Å"are you happy†. Montag goes home pondering that final question. He gets ready for bed when he accidentally kicks a sleeping pill bottle on the floor. After realizing that it is empty he quickly calls the emergency room. They send someone over to help with Montag’s wife Mildred. They finish with her and tell Montag that they get about ten of these calls every night. He keeps going to work and talking with Clarisse. It was during one of these talks that she rubbed a flower under her chin. When Montag asks what it meant she says that it is to see if a person is in love or not. Montag goes to work one day and is attacked by the mechanical hound. After he gets away he says that the mechanical hound has done that three times and it would only act that way if someone had programmed it. Later on in the book he comes home and sees that Mildred is watching the news. It was saying that a young 17 year old girl was hit by a car and killed. Montag realizes that the girl was Clarisse. One day he is at the park and sees a man by the name of Faber. Montag learns that Faber was a college professor but quit because they had burned all of the books. Faber offers Montag his address. One night while the women friends of Mildred’s are over he goes to Faber’s house. There he comes up with his plan to reprint books. He also says that they should plant books in the fireman’s houses. Faber didn’t listen so in order to get him to listen, Montag starts to rip the pages out of the bible. Faber gives Montag an earpiece that allows them to talk. While back at work the firemen get a call that someone has books in their house. Montag is deep in conversation with Beatty the fire chief that only after they stop does he realize that the house they stopped in front of is his own. Beatty tells Montag that he is under arrest and he has to burn all of his books that he had with a flamethrower. After he finishes torching the books Montag gets irritation in the ear with the communication device. Beatty sees this and takes the earpiece. Now that Montag is frustrated he decides to torch Beatty. After that he is attacked by the mechanical hound. He kills the beast and gets away. Unfortunately for him every channel is playing a tape that tells people to be on the watch for Montag. While at Faber’s house He had given Montag some directions. Montag now on the run follow those directions. He meets up with a group of refugees that are all intelligent. They decide to leave for the city to reprint the books that they have memorized the city is leveled by bombs. They decide that it is now best to reprint those books so that the survivors have a sense of dignity again. Now that you understand the basic outline for the two books here are a few similarities between them. In both books the main character finds teachers that help him along the path to their destiny. In Siddhartha these teachers like Kamaswami, Kamala, and even his best friend Govinda. In Fahrenheit 451 Montag’s teachers are Clarisse, Faber, and even the group of outcast college professors. Another similarity between the two is that in both books the main character has to confront a river. In Fahrenheit 451, Montag must get in the river to help wash away his scent from the hounds and to help him get away. In Siddhartha, Siddhartha confronts the river three separate times. The first time is when he must cross to get to the town. The second time is when he faces a life and death scenario. The last time is when he is told by Vasudeva to learn from the river. These are just some of the similarities between Fahrenheit 451 and Siddhartha. There are many differences between these books. Some of these differences we will talk about now. In Siddhartha, the main character start out with a path set for him. While in Fahrenheit 451 Montag does not yet have a particular goal in mind. In Fahrenheit 451, Montag is on the run and he is being chased by a bunch a law enforcement officials. In Siddhartha, Siddhartha is not being chased or pursued by anyone or anything. He is simply making his own way throughout the universe. One last difference between the two is that in Siddhartha, the main character does not have to make a new friend to help him along the way, he already has Govinda. Whereas in Fahrenheit 451 Montag must find someone to replace Clarisse after she dies. That someone was Faber after they meet. These are just a few of the differences between the two. Now you have the basic information between the two books, the similarities and differences between them as well. These two books are not that different from each other. They both are written in a fictional setting and both are enjoyable. These two books will be good reading for just about anyone. Bibliography Hesse, Herman. Siddhartha. New York: New Direction, 1951. Print Bradbury, Ray. Fahrenheit 451. New York: Simon and Schuster, 1967. Print.

Marble Chip Investigation Essay Example for Free

Marble Chip Investigation Essay Fair Test To make it a fair test and make my results more accurate I will try and keep all variables constant except the concentration of the acid. This will include weighing the marble chips every time and trying to use lumps of roughly the same size to keep the surface area fairly constant as a change in surface area will affect the rate of reaction. I will try and avoid a change in temperature and I will use the same equipment throughout the tests. Each concentration will be repeated at least once to improve accuracy as an average can be taken. Research The rate of reaction depends upon two factors, the number of collisions within a time between the reactants, and the fraction of these collisions that are successful. Therefore, the higher the concentration of the reactants, the higher the rate of reaction because there will be an increased number of collisions, this is called collision theory. However, for the reaction between the two reactants to be successful, they must collide with enough energy to react, the energy needed to react is known as  activation energy. This can be shown on a graph like the one below, I believe this graph is similar to what the energy diagram would be for my investigation. This shows that my chemical reaction will be exothermic, therefore it will release more energy than it uses to react. Therefore, at a higher concentration, there will be more reactions releasing energy in the form of heat that will enable more particles to reach their activation energy level and react. This shows that the rate of reaction will increase with the concentration of acid. Prediction After having done some research I feel that I can make an education prediction concerning what will happen during my investigation. I predict that the higher the concentration of acid I use, the faster the rate of reaction will be. I think this because the higher the concentration is, the more acid particles there will be to collide with the marble chip with enough energy to cause a reaction as explained in collision theory. I also believe that the rate of reaction will increase with concentration of acid because the chemical reaction I am doing is an exothermic reaction. Therefore, it will release energy as the reactions take place, this will give more energy to other particles around it and will cause the reaction to speed up as more particles reach their activation energy and collide with enough energy to react. Preliminary test results I started with 10g of marble chip and 100cm3 of 2M acid, the reaction was too fast and could not be accurately measured. I then tried 3g of marble chip with the same amount of 2M acid (100cm3), this worked fine, however, when the 0.4M concentration was tested the reaction was too slow and could not be accurately measured due to our scale. I then tried 6g of marble chip and it gave 135 cm3 of CO2 with the 2M concentration and 5 cm3 of CO2 with the 0.4M concentration. I felt that this would give us a good range of results so I  stuck with those measurements based on my preliminary tests. Observations When we had done our experiment we realised that we could benefit from some tests with other concentrations of acid to increase accuracy. Therefore we decided to do tests with 1.8M, 1.4M, 1M, 0.6M and 0.2M acid. However, when we did these tests they produced a much higher volume of carbon  dioxide than we would expect from our previous results. I came to the conclusion that this would have to be down to a change in one of the variables. Looking at the variables it was possible that it could have been temperature or surface area of the marble chips that caused the change, but as there had not been any large change in these variables it was unlikely that they would have such a clear affect on the results. After doing a few tests I found that it was the acid that I was using that had affected the results, I had started on a new batch of acid as the previous bottle had run out. Even though both batches of acid were labelled as being 2M, it was clear that one was stronger than the other and therefore increased the rate of reaction as the chance of acid particles colliding with the marble chip had been increased as there were more acid particles. Due to this, I plotted there results as a separate line, however, the results still show the same pattern and are therefore still useful in concluding the relation between gas given off and the concentration of acid, as explained by collision theory. Conclusion As you can see on the graph, both lines go up in a smooth curve. This shows that there is a correlation between concentration of acid and the volume of gas given off. As the concentration of acid increases so does the volume of gas, therefore they are proportional. The gradient of the line gets steeper as the concentration increases, this means that there was a larger increase of gas produced between 1.6M and 2M, than there was between 0.4M and 0.8M, even though the increase in concentration of acid was 0.4M in both. The graph shows that at higher concentrations of acid, more carbon dioxide was produced but in the same amount of time. This shows that at higher concentrations, the rate of reaction must have been faster to produce more products in the same time period. This can be explained by collision theory and the ideas on activation energy that I explained in my research and prediction. In my prediction I said that more gas would be given off with a higher  concentration, these results show that I was correct. This is because due to collision theory, in a low concentration of acid the acid particles are spread far apart. This means that there is very little chance of acid particles colliding with the marble chip with enough energy to react. In a high concentration, the acid particles are closer together as there is more of them within the same volume. This means that there is a much higher chance of collision with the marble chip, and there is more energy due to the energy being produced by the reaction, which is exothermic, this causes the reaction to be faster. This can be seen in my results, the 2M acid gave an average of 134.75cm3 of carbon dioxide, where the 0.4M concentration only gave an average of 4cm3 of carbon dioxide. The rate of reaction is reduced by a decrease of particles within the same space. Evaluation Accuracy of results I feel that my experiment was accurate because the results made a smooth curve on my graph. I did have a problem with the 1.8M, 1.4M, 1M, 0.6M and 0.2M acid results, as the acid appeared to be stronger than it was labelled. However, I resolved this problem by plotting the results as a separate line on my graph and they still showed a very similar curve to the other one showing the same relation between concentration of acid and the volume of gas given off. This shows that it was probably just the concentration of the acid that caused the problem and not my execution of the experiment that caused the results to be slightly different than what was expected. I think that my results could have been better as there was some variation between my four results for each of 2M, 1.6M, 1.2M, 0.8M, and 0.4M. However I do not feel this problem is major as the variations were relatively small as is shown by the error margins drawn on my graph, but there is still room for improvement. Possible Improvements If I was to do this investigation again I would try and keep some of the variables constant that I had less control over. The investigation was carried out over a few days so the classroom temperature may have varied. This could have had a slight effect on the rate of reaction making my results less accurate. Although the marble chips were roughly the same size they werent all exactly the same shape. If I could find a way to make the marble chips all the same shape and size then the investigation would be fairer as the surface area of the marble chips would be constant. If I was to do this investigation again I would try and use only one batch of acid for the whole experiment because as I found out, the acid supplied isnt always exactly the strength that it says it is. I would also try to use a more accurate piece of equipment to measure the volume of gas produced, using a measuring cylinder did not provide the best accuracy that was open to me. I could have achieved a higher level of accuracy with a buret.

Stakeholders Of Marks And Spencer Commerce Essay

Stakeholders Of Marks And Spencer Commerce Essay Marks and Spencer is an international retailer headquartered in London. It was formed in the year 1884 by Michael Marks and Thomas Spencer in partnership. It mainly specializes in cloth lines and high end food products. The major product lines of the organization are womens wear, children wear, sportswear, baby wear, perfumes and cosmetics, food and beverages, home appliances and etc. The brand has over 703 stores in UK and around 361 stores throughout the globe. The company recorded an annual turnover of  £9,934.3 billion by the end of year 2011. The firms profit for the year 2012 was projected to be  £489.6 million (Aaker, 2007). A wide range of information is required by the key stakeholder groups, for instance, customers want to know about the various products that the company is offering them, discount options available, information about the after sales services and etc. Likewise, the shareholders are interested in getting details regarding their dividends plus companys financial reports (Kisielnicki, 2011). Similarly, the community wants to know the operational style of the retailer to ensure that it is not violating any law of the land like employee exploitation, any threat to the environment and etc. Its competitors like Tesco, ASDA wish to know about the sales figure of the company, its position in the market, to analyze their competitive positioning. Information required by stakeholders in different organizations Monitoring and evaluation comprises of analysis and collection of data. All the relevant parties at every level need information for their respective subjects. Project managers require information about the consequences of a specific project to plan control the projects in a better way. Almost every organization publishes reports to give information to its stakeholders (Lee-Kelley and Sankey, 2008). Systems used for communicating with the Marks Spencer stakeholders In Marks Spencer, communication is all about the transmission of information. The company has both internal as well as external communication. Internal communication exists within the business of the retail giant, whereas external communication is present outside the boundaries of business. Both internal and external communications have witnessed great transformation owing to the rapid developments in communication and information technology. The company boasts of: An interconnected system of internal communication- internal network. An e-commerce system for B2C connections. An e-commerce system for B2B connections. When all these links are integrated with each other, a networked economy is created, which has greatly increased the potential of the company to associate with its workforce, customers, suppliers and other stakeholders. The internal communication, i.e. communication with employees, shareholders is carried out in three ways i.e. oral, written and electronic. Information is transmitted verbally via face to face interactions, voice mails and etc. Information is communicated in written form by issuing letters, memos, and annual reports. Electronic communication is quickly overtaking other forms. The company has integrated this system in effectively. For instance, the stock list is now easily transmitted electronically from the supermarket to the main office. Transmission of all documents also takes place via emails only (Report on the Business of Marks and Spencer, n.d). Marks and Spencer communicates with its external stakeholders like customers, community, government and etc. using external modes of communication. Its public relation function is a tool to effectively communicate its nice image to the concerned people. Websites, advertisements, promotional campaigns, business letters are some other methods through which the company communicates with its outside key stakeholders (Electronic Shareholder Communication, 2012). Barriers in workplace communication There are several barriers to effective communication in the organization. Some of them are listed below: Inefficient listening skills Poor listening results from: Passive and not active listening and involvement when a person is speaking. No involvement with the subject matter or the other person. Material distractions like excessive noise in the environment, bad network. Disparity in the opinion with the person who is speaking, which results in mentally shutting off the other person. Biasness also creeps in, when a person chooses to listen to only some part and ignore the rest of the part (Perry, 2009). Information overload Receiving a message that contains too much information also acts as a barrier to effective communication. The receiver is not able to correctly interpret or decipher the information because of too many facts. For instance, if the company has put up an advertisement regarding its new product or offer, and too much information has been put into it, then the customer wont be able to digest all of it (4 Barriers to Effective Communication What to Do About Them, 2011). Non-Verbal Gestures At times, it might happen that what a person is speaking is contradicted by his body language and gestures. When this happens, the other person is likely to remember what he saw and not what he heard. Assumptions Postulating literally sabotages effective communication. For example, when the marketing head of Marks Spencer sees that his subordinates are nodding, he assumes that they understand what he is trying to convey, but the case may be totally opposite as well (4 Barriers to Effective Communication What to Do About Them, 2011). Influence of culture and values on communication Every culture and every behavior involves the use of communication. Thus, communication can be said to be a transmitting medium for the ideas and values of different culture. Personalities of people, their respective values and understanding levels also influence communication (Hyde and Williamson, 2000). Cultural Individualism- Collectivism affects communication through cultural norms and values which are beneath the broad culture. This directly impacts communication by way of the characteristics that an individual learns when he/she socializes. For instance, the Americans display individualism, whereas, Asians display collectivism. As Marks Spencer offers its products to both these regions, the cultural differences in the two areas are to be thoroughly considered and accordingly plan its communication strategies (Abubaker, n.d). High as well as low context communication is followed in every culture throughout the globe. People following collectivism culture use high context communication while fostering group cohesion and communicate in a straightforward manner. People belonging to individualistic culture use low context messages and communicate in an indirect manner. Cultures which are of high uncertainty avoidance nature follow unambiguous customs and norms to direct behavior for all kinds of situations. On the other hand, cultures with low uncertainty avoidance tendency are quite ambiguous and lack formal strictness. Face negotiation theory is a theory concerning the behavior and discussion in conflicting situations of people following collectivism and individualism. This theory is very popular for cross culture communication (Stubbs, n.d). Marks Spencer gives a lot of emphasis to cultural disparities and tries to comprehend plus eliminate all such gaps. Some of the initiatives started by the company are- Cross Cultural exposure The Company sends its employees to other countries for a definite period of time to acquaint them with other cultures. The employees stay there, work in other retail outlets of Marks Spencer and learn about the cultures and values of that place (Alon, 2000). Training and Workshops The company provides training and conducts workshops to train its executives in handling of various cultural issues and problems. Hiring multinational and multi cultural employees The organizations aims at hiring people from different cultures and nationality to create a synthesis of various cultures. Cognitive Dissonance This theory states that people are highly motivated to avoid differences in opinions arising out cultural disparities. People generally ignore listening to perspectives that contradict their own, in order to avoid conflicts and disharmony (Morton, 2005). The use of technology- how it fosters and hinders communication It is an obvious fact that communication is the foundation of our society. The commencement of communication technology and its several benefits has made the conducting of business easier internationally. Cost Savings- Cost savings is the biggest advantage of the improvement of technology in business communication. Activities that once involved huge capital can now be finished off easily and in less time. For instance, prior to the commencement of Voice of Internet Protocol technology, making a long distance call was very costly. But, owing to VoIP and cellular telephone technology making calls has become very cheap. Similarly, earlier the only way to send letters from one place to another was to take the services of a messenger or postal service. The email, however, has eliminated the need to transport hard copies (Esmailzadeh, 2006). Speed- The new technology has also increased the speed at which business operations take place. This is especially beneficial to retail companies that have interaction with suppliers in far-away locations. For instance, previously they had to plan meetings for individuals who are in different locations. Now, they can contact one another, sitting at their respective places owing to the video conferencing techniques (Derr, 2002). Hiring of Qualified employees- Several jobs that never existed before have now been created. Skilled professionals are required to maintain, install and operate new information and communication technology tools. On the other hand, the same technology can also act as an impediment to the business communication: Impersonal Attitude Employees might view electronic communication as impersonal if they only receive messages from managers through email. It also creates confusion as this requires more feedback in comparison to personal communication methods. Security Issues The new technology also raises several security concerns. Emails, text messages and other website communication are often vulnerable to be hacked by hackers or other individuals who should not have any rightful access to information (Hoof and et.al., 2005). High tech Equipment Expense The Company has to acquire new equipments to implement business communication technology in its operations. It also requires hiring a person who is capable of handling maintenance issues. This is an additional cost to the company (Wood, 2010). Difficulty Training Employees Retail companies face difficulty training employees about how to make use of the latest technology. They may have a difficult time making them understand the technology and how it work. The company might require shelling out a large sum of money on employee training (Miller, 2011). The procedure of communication from sender to receiver: Encoder: There should be a sender who wants s to communicate the idea. Message: A message can be in various forms verbal, non verbal, written, and electronic. Channel:Messages  are  conveyed  through  channels,  with  non ­verbal  Ã‚  verbal  social  interactions like televisions, telephone, meetings, conferences etc. Decoder: A decoder is the person who receives the message from the sender and decodes it to get the real meaning. Feedback: The receiver will give feedback as per his understanding of the message. Context: The  situation  in  which  your  message  is  delivered  is  the  context (Guffe and Loewy, 2010). Recommendations for the improvement of the Marks Spencer communication   To improve cultural communication between superiors subordinates, the following are the actions that can be taken: Implementation of more Intensive Information System: Technology plays an essential role in the activities of business, Therefore it is essential to improve the Information system of the organization by making sure that all of the employees will be connected to the latest updated communication system. It is also significant to focus on the various coaching and training procedures, where the recruits can apply for and get online class and seminars about different knowledge and skills, which will be supportive in order to fully motivate them to develop and improve, also leaders will have their thoughts about the demands and needs of the staff, which will be helpful in the process of implementing and planning programs and measures that will help to improve the motivation and spirit of the staff (Datamonitor Report, 2011). Focus more on the Culture influence on Communication: It is important for the company to stress on the variety of cultures, and how it can influence their communication. Therefore the below mentioned things can be done to enhance communication in cultural differences: Cross cultural training Intercultural management training Translation services (Miller, 2011) Measures that should be taken to have an effective Communication Plan Minimizing barriers to effective communication. Rendering proper communication an integral part of the overall plan. To bring out the untapped opportunities for improved communication, have effective systems in place. Conduct an assessment to evaluate the communication skills the retailer and find out areas which require polishing. Regular provision for training employees in improving their interpersonal skills communication skills and. Employ team in charge of the overall Communication of the company. Positive indicators that communication is more likely to be handled daily: Visible actions indicators A culture that endorses direct yet non-threatening dialogue in interpersonal relations. A culture that comprehends non-verbal communications (Aaker, 2007). CONCLUSION Thus it can be concluded that information is required by all stakeholder groups of an organization, though their information requirement varies. In Marks Spencer both internal as well as external communication exists. Internal communication exists within the business of the retail giant, whereas external communication is present outside the boundaries of business. The company has an interconnected system of internal communication- internal network, an e-commerce system for B2C connections and an e-commerce system for B2B connections. Marks Spencer also gives a lot of emphasis to cultural disparities and tries to comprehend plus eliminate all such gaps (Alon, 2000).